Forces Advice Limited – About Us

For military people and families from ex-military

Integrity, discretion and dependability are of paramount importance when serving in the forces. As ex-military personnel, the management team at Forces Advice has sought to carry these attributes through to their approach to offering information on appropriate insurance.

We recognize the unique challenges facing soldiers and other servicemen, women and families when it comes to finding the right insurance cover. If you’re ‘under orders’ it can be difficult to find high street insurers willing to offer life cover – and where it is available, it’s likely you’ll be paying an increased premium. Similarly, forces personnel need to read the small print when it comes to buying critical illness cover; many ‘off the shelf’ policies will specifically exclude claims arising from active combat.

But cover is available. And it needn’t cost the Earth. Forces Advice was established to help forces members and their families find suitable cover, offering adequate protection and a price they find acceptable.

Our Directors

Martyn Barberry
Martyn BarberryDirector
After exemplary service in the British Army Martyn has spent the past 23 years in Sales & Marketing, predominantly in the Financial Services Industry. He has held a number of managerial positions over the past 23 years from Branch Manager to Sales Director achieving recognition from a number of companies as one the top Recruitment Consultants within the Financial Services Industry. He has spent 9 years as a Divisional Sales Manager for a large PLC managing a team of 26 Financial Advisers.

Martyn holds the appropriate Financial Services qualifications to advise clients on a range of financial matters, including insurance, protection and mortgages.

John Sykes
John SykesDirector
John brings his full military knowledge and experience having completed an exemplary 30 year career in the Royal Army Pay Corps (RAPC) and Adjutant General’s Corps (Staff and Personnel Support) (AGC(SPS), progressing through the ranks from Private to Warrant Officer Class 1, culminating with 11 years as a LE Officer, retiring as a Major. John’s last 9 years service was carried out as the Regimental Administration Officer (RAO) of 3 Bn REME, 6 Regt RLC and finally as RAO BATUS very successfully.

Since leaving the service he has studied and practised the Financial Services and is licensed to provide expert advice on General Insurance and Specialist Protection Products.

Why choose Forces Advice?

At Forces Advice, we put the members of HM Forces and their families first. Our absolute goal is to ensure that they have the right insurance for their particular needs.

That means offering genuine choices. Unlike some forces insurance brokers, we are not tied to a single insurer. We offer a range of products from carefully selected insurers who can provide cover to military personnel and their families. Each insurer takes a slightly different approach. Using our extensive market knowledge we can arrange cover for you that best fits your needs.

We do not charge for the information we provide. We make our money from a commission paid to us by the insurer for any forces insurance policy sold. That means you’re not under any obligation to us. It also means we’re effectively incentivized to find the best deal for you – otherwise, you might not buy from us!

 Forces Advice are members of SIIAP (Services Insurance and Investment Advisory Panel)

SIIAP Members
SIIAP members provide specialist insurance and financial information to members of the HM Forces.

By purchasing an insurance or financial product from a SIIAP member, customers have the peace of mind that they are dealing with a competent organisation who has made all the necessary arrangements to look after their interests – whether they are based in the UK or anywhere else in the world.

We are also regulated by the Financial Conduct Authority (FCA) we’re also obliged professionally to provide you with accurate, truthful and transparent information.


 What is the Armed Forces Covenant?

Armed Forces Covenant
SIIAP members provide specialist insurance and financial advice to members of the HM Forces.

To those who proudly protect our nation, who do so with honour, courage, and commitment, the Armed Forces Covenant is the nation’s commitment to you.

It is a pledge that together we acknowledge and understand that those who serve or who have served in the armed forces, and their families, should be treated with fairness and respect in the communities, economy and society they serve with their lives.